Cybersecurity Product Marketer

Defining and developing product categories for faster market adoption

For eight years I've turned deep security technology into positioning, messaging, and launches that sales teams use and buyers remember, with experience across third-party risk, threat hunting, threat intelligence, exposure management, and agentic AI.

See the work LinkedIn
Worked at Sqrrl BlueVoyant Safe Security Aquila Advisory

How I work

Building the strongest narrative from your best metrics and practitioner insights.

For buyers

I distill complex technology into plain language a buyer can understand.

For sellers

I arm sales teams with the language and materials they need to stand apart in a crowded market.

For the story

I build every narrative on hard numbers and practitioner expertise, so claims hold up in front of the most skeptical of security teams.

Selected work

Cover page of the iCOUNTER solution brief
Aquila Advisory · On behalf of iCOUNTER

Ecosystem threat operations

Solution brief

Launch brief for iCOUNTER's Counter Threat Operating System. It reframes third-party risk around live threats instead of static scores, and sets the platform against the tools buyers already own: security ratings, questionnaires, GRC platforms, and threat feeds.

RoleFounding-stage positioning, narrative, and messaging.
OutcomeFoundational sales motion and product launch.
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Cover page of the SAFE solution brief, Autonomous Third-Party Risk Management for Manufacturing
Safe Security

Agentic third-party risk, for manufacturing

Industry solution brief

A vertical-specific brief that gives sellers a targeted play for manufacturing accounts in place of a generic platform pitch. It's built around the industry's core problems: OT exposure, production downtime, and CMMC and ISO audit pressure.

RoleIndustry positioning, messaging, and sales enablement.
OutcomeDoubled sales opportunities in the manufacturing sector.
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Cover page of the BlueVoyant Advisory Spotlight report, Overcoming Security Program Challenges
BlueVoyant

Third-party & supply-chain risk

Advisory report

The first installment of BlueVoyant's Advisory Spotlight series. A practitioner's guide to actioning CVE data that works through volume, response time, and risk-based prioritization, then shows how the same discipline applies to third-party cyber risk.

RoleCategory positioning, messaging, and GTM enablement.
OutcomePart of the TPRM content program that grew BlueVoyant's pipeline 2.5x, building series reach and market recognition.
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Cover of Huntpedia, Your Threat Hunting Knowledge Compendium, by Sqrrl
Sqrrl · now Amazon Detective

Threat hunting

E-book

Huntpedia, Sqrrl's threat hunting compendium. Thirteen chapters from practitioners including David Bianco, Sergio Caltagirone, and Chris Sanders, with a foreword by Richard Bejtlich and an afterword by Rob Lee, covering hunting theory, the Pyramid of Pain, the Diamond Model, and hands-on hunts.

RoleManaged, produced, and edited.
OutcomeA top-performing asset with 2,000+ downloads that helped establish Sqrrl as a leader in defining threat hunting as a practice. Sqrrl was acquired by AWS in 2018, and its technology became Amazon Detective.
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Let's talk

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The work shown here is a selection. Full portfolio and client-specific materials are available on request.